Some of the top Spotify-streaming cities in the world include Mexico City, Quezon City, and Jakarta. Joven found that these unlikely cities had high rates of consumption along with low advertising costs, entirely led the charts for consumption on YouTube and still shut out major cities in the United States and the UK for Spotify streams. Trigger Cities were then explored in a series of blog posts by Chartmetric’s Jason Joven and aimed to expand on Jenkins’ findings. This concept first appeared as a small independent study by Chaz Jenkins, who found that Latin American and South/Southeast Asian “trigger cities” tended to engage with new or emerging artists more rapidly than in the United States or the UK, even if the artists hailed from those areas. Once you understand the concepts of Trigger Cities and Bot Cities, you can use this knowledge to make an informed judgement on the “health” of your artist profile and avoid bad practices. Before you can analyze them as such, you need to be acquainted with two types of cities in the context of music streaming: You also probably know that Spotify shows your Top Cities to other users in the About section of your artist profile.īut did you know that Top Cities can also suggest whether an artist account is positioned toward growth, stagnancy, or in danger of being removed? Aside from showing where you get the most listens, Top Cities can actually be a signal on the consumption habits of your music. You’ve probably already heard about botting.
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